Repeat Patient Marketing Calendar Campaign Builder


Please use this marketing calendar and campaign builder as a guide to provide your monthly campaign content.  You can email deb@repeatpatient.com or call:  1-567-236-1316 to provide your content for each month’s campaigns.  

 



January

Top 3 campaigns we recommend sending for January:

1. Send a New Year’s Day Holiday Sale email the first week.  2. Send an email newsletter email the 3rd week or Flash Sale email at any time.  3. Send a text message promotion using the best offer from either the newsletter or Holiday Sale email or Flash Sale email 3 days after the email.

Based on the above info, what news, products/services, and special offers would you like to promote this month?  Write in some content ideas below and we can help to finalize them with you.

 

  1. Email Newsletter:

 

 

  1. New Year’s Day Holiday Sale or Flash Sale email:

 

 

  1. Text Message Promotion:

 

Here are some other campaign ideas you could send this month:  Review us campaign.  Buy gift cards.  Refer us campaign.  Join our social media. Save the date sale. Open house sale.  Seasonal sale.  Treatment/product of the month.  Bring-a-friend sale.  Turn back the clock sale.  Free gift with purchase.  Secret! Sale.  Membership sale. Online store sale.  New treatment!  New this month.  Patient before and afters.  Buy 1, get 1 sale.  Meet our staff. Article email campaign.

Consider using these holiday and patient sentiment themes for your offers this month:  New Year’s, Self Love Month, Diet Resolution Month, Martin Luther King Jr. Day, National Compliment Day.  What are patients thinking about now?  Losing holiday weight, getting in shape, New Year’s resolutions, wanting to spend holiday gift money, and looking forward to warmer spring weather.

 



February

Top 3 campaigns we recommend sending for February:

1. Send an email newsletter the first week.  2. Send a Valentine’s Day Holiday Sale email the 2nd week or a Flash Sale email at any time.  3. Send a text message promotion using the best offer from either the newsletter or Holiday Sale email or Flash Sale email 3 days after the email.

Based on the above info, what news, products/services, and special offers would you like to promote this month?  Write in some content ideas below and we can help to finalize them with you.

  1. Email Newsletter:

 

 

  1. Valentine’s Day Holiday sale or Flash Sale email:

 

 

  1. Text Message Promotion:

 

Here are some other campaign ideas you could send this month:  Review us campaign.  Buy gift cards.  Refer us campaign.  Join our social media. Save the date sale. Open house sale.  Seasonal sale.  Treatment/product of the month.  Bring-a-friend sale.  Turn back the clock sale.  Free gift with purchase.  Secret! Sale.  Membership sale. Online store sale.  New treatment!  New this month.  Patient before and afters.  Buy 1, get 1 sale.  Meet our staff. Article email campaign.

Consider using these holiday and patient sentiment themes for your offers this month:  National Wedding Month, Black History month, women’s physician day, Galentine’s Day, Valentine’s Day.  What are patients thinking about now? Losing holiday weight, getting in shape, news years resolutions, Valentine’s Day, and looking forward to warmer spring weather.

 


 

March

Top 3 campaigns we recommend sending for March:

1. Send an email newsletter the first week.  2. Send a St. Patrick’s Day Holiday Sale email the 2nd week or a Flash Sale email at any time.  3. Send a text message promotion using the best offer from either the newsletter or Holiday Sale email or Flash Sale email 3 days after the email.

Based on the above info, what news, products/services, and special offers would you like to promote this month?  Write in some content ideas below and we can help to finalize them with you.

 

  1. Email Newsletter:

 

 

  1. St. Patrick’s Day Holiday Sale or Flash Sale email:

 

 

  1. Text Message Promotion:

 

Here are some other campaign ideas you could send this month:  Review us campaign.  Buy gift cards.  Refer us campaign.  Join our social media. Save the date sale. Open house sale.  Seasonal sale.  Treatment/product of the month.  Bring-a-friend sale.  Turn back the clock sale.  Free gift with purchase.  Secret! Sale.  Membership sale. Online store sale.  New treatment!  New this month.  Patient before and afters.  Buy 1, get 1 sale.  Meet our staff. Article email campaign.

Consider using these holiday and patient sentiment themes for your offers this month:  National Women’s History Month, International Women’s Day, St. Patrick’s Day, National Doctors Day. What are patients thinking about now?  Losing holiday weight, Spring weather, bathing suits, spring break, graduations, weddings.

 



April

Top 3 campaigns we recommend sending for April:

1. Send an Easter Holiday Sale email the 1st week.  2. Send an email newsletter the 2nd week or Flash Sale email at any time.  3. Send a text message promotion using the best offer from either the newsletter or Holiday Sale email or Flash Sale email 3 days after the email.

Based on the above info, what news, products/services, and special offers would you like to promote this month?  Write in some content ideas below and we can help to finalize them with you.

 

  1. Email Newsletter:

 

 

  1. Easter Holiday Sale or Flash Sale email:

 

 

  1. Text Message Promotion:

 

Here are some other campaign ideas you could send this month:  Review us campaign.  Buy gift cards.  Refer us campaign.  Join our social media. Save the date sale. Open house sale.  Seasonal sale.  Treatment/product of the month.  Bring-a-friend sale.  Turn back the clock sale.  Free gift with purchase.  Secret! Sale.  Membership sale. Online store sale.  New treatment!  New this month.  Patient before and afters.  Buy 1, get 1 sale.  Meet our staff. Article email campaign.

Consider using these holiday and patient sentiment themes for your offers this month:  National Siblings Day, Prom Month, Tax Day. What are patients thinking about now?  Spring weather, bathing suits, spring break, graduations, weddings.

 



May

Top 3 campaigns we recommend sending for May:

1. Send an email newsletter the first week.  2. Send a Mother’s Day Holiday Sale email the 2nd week or Memorial Day Holiday Sale email the 3rd week or Flash Sale email at any time.  3. Send a text message promotion using the best offer from either the newsletter or Holiday Sale email or Flash Sale email 3 days after the email.

Based on the above info, what news, products/services, and special offers would you like to promote this month?  Write in some content ideas below and we can help to finalize them with you.

 

  1. Email Newsletter:

 

 

  1. Mother’s Day or Memorial Day Holiday Sale email or Flash Sale email:

 

 

  1. Text Message Promotion:

 

Here are some other campaign ideas you could send this month:  Review us campaign.  Buy gift cards.  Refer us campaign.  Join our social media. Save the date sale. Open house sale.  Seasonal sale.  Treatment/product of the month.  Bring-a-friend sale.  Turn back the clock sale.  Free gift with purchase.  Secret! Sale.  Membership sale. Online store sale.  New treatment!  New this month.  Patient before and afters.  Buy 1, get 1 sale.  Meet our staff. Article email campaign.

Consider using these holiday and patient sentiment themes for your offers this month: Mother’s Day, Cinco de Mayo, National Teachers Day, National Nurses Day, National Small Business Day, National Receptionists Day, National Wine Day, Memorial Day, National Sunscreen Day, Skin Cancer Awareness Month.  What are patients thinking about now?  Warmer weather, before and after-sun skincare, prom, and graduations, weddings, kids out of school, summer break, bathing suit weather, and parties.

 



June

Top 3 campaigns we recommend sending for June:

1. Send an email newsletter the first week.  2. Send a Father’s Day Holiday Sale email the 2nd week or a Flash Sale email at any time.  3. Send a text message promotion using the best offer from either the newsletter or Holiday Sale email or Flash Sale email 3 days after the email.

Based on the above info, what news, products/services, and special offers would you like to promote this month?  Write in some content ideas below and we can help to finalize them with you.

 

  1. Email Newsletter:

 

 

  1. Father’s Day Holiday Sale email or Flash Sale email:

 

 

  1. Text Message Promotion:

 

Here are some other campaign ideas you could send this month:  Review us campaign.  Buy gift cards.  Refer us campaign.  Join our social media. Save the date sale. Open house sale.  Seasonal sale.  Treatment/product of the month.  Bring-a-friend sale.  Turn back the clock sale.  Free gift with purchase.  Secret! Sale.  Membership sale. Online store sale.  New treatment!  New this month.  Patient before and afters.  Buy 1, get 1 sale.  Meet our staff. Article email campaign.

Consider using these holiday and patient sentiment themes for your offers this month: Father’s Day, Best Friends Day, 1st Day of Summer, National Selfie Day, World Social Media Day.  What are patients thinking about now?  Summer weather, before and after-sun skincare, weddings, kids out of school, summer vacations, bathing suit weather, holiday parties.

 



July

Top 3 campaigns we recommend sending for July:

1. Send a 4th of July Holiday Sale email the first week.  2. Send an email newsletter the 2nd week or Flash Sale email at any time.  3. Send a text message promotion using the best offer from either the newsletter or Holiday Sale email or Flash Sale email 3 days after the email.

Based on the above info, what news, products/services, and special offers would you like to promote this month?  Write in some content ideas below and we can help to finalize them with you.

 

  1. Email Newsletter:

 

 

  1. 4th of July Holiday Sale email or Flash Sale email:

 

 

  1. Text Message Promotion:

 

Here are some other campaign ideas you could send this month:  Review us campaign.  Buy gift cards.  Refer us campaign.  Join our social media. Save the date sale. Open house sale.  Seasonal sale.  Treatment/product of the month.  Bring-a-friend sale.  Turn back the clock sale.  Free gift with purchase.  Secret! Sale.  Membership sale. Online store sale.  New treatment!  New this month.  Patient before and afters.  Buy 1, get 1 sale.  Meet our staff. Article email campaign.

Consider using these holiday and patient sentiment themes for your offers this month: 4th of July, National Bikini Day, Friendship Day.  What are patients thinking about now?  Summer weather, before and after-sun skincare, weddings, kids out of school, summer vacations, bathing suit weather, and Holiday parties.

 


 

August

Top 3 campaigns we recommend sending for August:

1. Send an email newsletter the first week.  2. Send a Back to School Sale email the 3rd week or Flash Sale email at any time.  3. Send a text message promotion using the best offer from either the newsletter or Holiday Sale email or Flash Sale email 3 days after the email.

Based on the above info, what news, products/services, and special offers would you like to promote this month?  Write in some content ideas below and we can help to finalize them with you.

 

  1. Email Newsletter:

 

 

  1. Back to School Sale email or Flash Sale email:

 

 

  1. Text Message Promotion:

 

Here are some other campaign ideas you could send this month:  Review us campaign.  Buy gift cards.  Refer us campaign.  Join our social media. Save the date sale. Open house sale.  Seasonal sale.  Treatment/product of the month.  Bring-a-friend sale.  Turn back the clock sale.  Free gift with purchase.  Secret! Sale.  Membership sale. Online store sale.  New treatment!  New this month.  Patient before and afters.  Buy 1, get 1 sale.  Meet our staff. Article email campaign.

Consider using these holiday and patient sentiment themes for your offers this month:  National Girlfriends Day, Sisters Day, National White Wine Day, National Women’s Day, National Dog Day, National Red Wine Day.  What are patients thinking about now?  End of Summer before and after-sun skincare, weddings, kids back to school, summer vacations, bathing suit weather.

 



September

Top 3 campaigns we recommend sending for September

1. Send a Labor Day Sale email the first week.  2. Send an email newsletter the 2nd week or Flash Sale email at any time.  3. Send a text message promotion using the best offer from either the newsletter or Holiday Sale email or Flash Sale email 3 days after the email.

Based on the above info, what news, products/services, and special offers would you like to promote this month?  Write in some content ideas below and we can help to finalize them with you.

 

  1. Email Newsletter:

 

 

  1. Labor Day Sale email or Flash Sale email:

 

 

  1. Text Message Promotion:

 

Here are some other campaign ideas you could send this month:  Review us campaign.  Buy gift cards.  Refer us campaign.  Join our social media. Save the date sale. Open house sale.  Seasonal sale.  Treatment/product of the month.  Bring-a-friend sale.  Turn back the clock sale.  Free gift with purchase.  Secret! Sale.  Membership sale. Online store sale.  New treatment!  New this month.  Patient before and afters.  Buy 1, get 1 sale.  Meet our staff. Article email campaign.

Consider using these holiday and patient sentiment themes for your offers this month:  Self Improvement Month, Labor Day, Wife Appreciation Day, National Women’s Health and Fitness Day.  What are patients thinking about now?  Fall weather, upcoming holiday season, kids back to school, Fall vacations, sweater weather, Fall parties.

 


 

October

Top 3 campaigns we recommend sending for October

1. Send an email newsletter the first week.  2. Send a Halloween Sale email the 3rd week or Flash Sale email at any time.  3. Send a text message promotion using the best offer from either the newsletter or Holiday Sale email or Flash Sale email 3 days after the email.

Based on the above info, what news, products/services, and special offers would you like to promote this month?  Write in some content ideas below and we can help to finalize them with you.

 

  1. Email Newsletter:

 

 

  1. Halloween Sale email or Flash Sale email:

 

 

  1. Text Message Promotion:

 

Here are some other campaign ideas you could send this month:  Review us campaign.  Buy gift cards.  Refer us campaign.  Join our social media. Save the date sale. Open house sale.  Seasonal sale.  Treatment/product of the month.  Bring-a-friend sale.  Turn back the clock sale.  Free gift with purchase.  Secret! Sale.  Membership sale. Online store sale.  New treatment!  New this month.  Patient before and afters.  Buy 1, get 1 sale.  Meet our staff. Article email campaign.

Consider using these holiday and patient sentiment themes for your offers this month:  World Smile Day, National Estheticians Day, National Medical Assistant Day, Halloween, Breast Cancer Awareness. What are patients thinking about now?  Fall weather, Upcoming holiday season, Halloween Parties, Fall vacations, sweater weather.

 


 

November

Top 3 campaigns we recommend sending for November

1. Send an email newsletter the first week.  2. Send a Thanksgiving Day, Black Friday, or Cyber Monday Holiday Sale email the 3rd week or Flash Sale email at any time.  3. Send a text message promotion using the best offer from either the newsletter or Holiday Sale email or Flash Sale email 3 days after the email.

Based on the above info, what news, products/services, and special offers would you like to promote this month?  Write in some content ideas below and we can help to finalize them with you.

 

  1. Email Newsletter:

 

 

  1. Thanksgiving Day, Black Friday or Cyber Monday Holiday Sale email or Flash Sale email:

 

 

  1. Text Message Promotion:

 

Here are some other campaign ideas you could send this month:  Review us campaign.  Buy gift cards.  Refer us campaign.  Join our social media. Save the date sale. Open house sale.  Seasonal sale.  Treatment/product of the month.  Bring-a-friend sale.  Turn back the clock sale.  Free gift with purchase.  Secret! Sale.  Membership sale. Online store sale.  New treatment!  New this month.  Patient before and afters.  Buy 1, get 1 sale.  Meet our staff. Article email campaign.

Consider using these holiday and patient sentiment themes for your offers this month:  Veteran’s Day, National Healthy Skin Month, Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Giving Tuesday. What are patients thinking about now?   Fall weather, Upcoming holiday season, Christmas shopping, Winter vacations, Coat weather, Holiday / Christmas parties.

 


 

December

Top 3 campaigns we recommend sending for December

1. Send an email newsletter the first week.  2. Send a Christmas Holiday Sale email the 2nd week or a Flash Sale email at any time.  3. Send a text message promotion using the best offer from either the newsletter or Holiday Sale email or Flash Sale email 3 days after the email.

Based on the above info, what news, products/services, and special offers would you like to promote this month?  Write in some content ideas below and we can help to finalize them with you.

 

  1. Email Newsletter:

 

 

  1. Christmas Holiday Sale or Flash Sale email:

 

 

  1. Text Message Promotion:

 

Here are some other campaign ideas you could send this month:  Review us campaign.  Buy gift cards.  Refer us campaign.  Join our social media. Save the date sale. Open house sale.  Seasonal sale.  Treatment/product of the month.  Bring-a-friend sale.  Turn back the clock sale.  Free gift with purchase.  Secret! Sale.  Membership sale. Online store sale.  New treatment!  New this month.  Patient before and afters.  Buy 1, get 1 sale.  Meet our staff. Article email campaign.

Consider using these holiday and patient sentiment themes for your offers this month: Christmas, New Year’s, Hanukkah, the First day of winter, Christmas vacation.  What are patients thinking about now?  Christmas vacation, family and office gatherings, holiday parties, cold weather, New Year’s resolutions, wanting to spend holiday gift money.

 

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